data governance

Data Governance Frameworks: Choosing the Right Approach for Your Organization

Data governance frameworks provide the structure and guidelines needed to manage data effectively across an organization. Choosing the right framework is critical to ensuring data quality, compliance, and security while enabling data-driven decision-making. In this blog, we’ll explore different data governance frameworks and how to select the best approach for your organization’s unique needs. 1. […]

New GenAI Expectations and Product-Marketing Relationship to Emerge in 2025

As 2025 approaches, digital marketing and consumer privacy remain key concerns for marketers. Executives are growing wary of “innovation theater,” where AI’s significance is overstated without tangible results. Instead, they now seek clear metrics that demonstrate AI’s return on investment (ROI). At the same time, regulatory and consumer-driven demands for transparency and data privacy are […]

Fuse the Power of AI and Data Management to Unlock Business Value

Today, enterprises find themselves on the cusp of a transformative era, poised to unlock unprecedented business value by harnessing the full potential of AI. According to McKinsey, 44% of companies implementing AI report reduced operational costs, with many also experiencing revenue growth. However, successful AI adoption and modernization involve more than just deploying the latest […]

Five Essential Data Analytics Tools of 2024

Throughout 2024, data analytics continued to play a crucial role in driving data-based decision-making for B2B companies, while investment in advanced data technologies surged. These new tools offer deeper insights, predictive capabilities, and more sophisticated analytics to improve governance. The tools listed below are equipped with powerful features across BI, predictive modeling, natural language processing, […]