Data Privacy

New GenAI Expectations and Product-Marketing Relationship to Emerge in 2025

As 2025 approaches, digital marketing and consumer privacy remain key concerns for marketers. Executives are growing wary of “innovation theater,” where AI’s significance is overstated without tangible results. Instead, they now seek clear metrics that demonstrate AI’s return on investment (ROI). At the same time, regulatory and consumer-driven demands for transparency and data privacy are […]

Unlocking AI: Overcome the Hidden Barriers Holding Your Industry Back

AI is poised to be one of the most transformative economic forces of our time. A recent PWC report estimates that AI will boost global GDP by 14% by 2030. Despite its vast potential, the road to AI adoption is fraught with challenges. Deloitte’s research shows that while 79% of executives expect generative AI to […]