Written by In an era where digital impressions are just as powerful as physical walkthroughs, the real estate industry is undergoing a dramatic transformation. Buyers are scrolling through listings on Instagram before booking a showing. Developers are launching new projects via YouTube and TikTok. Realtors are closing deals through Facebook Messenger and DMs. Behind these seamless experiences stands a new breed of marketers—real estate social media agencies—and leading the pack is Bloom Agency.
Bloom Agency has redefined what it means to market properties in the digital age. With a unique blend of creativity, strategy, and industry-specific knowledge, it has become the go-to real estate social media agency for realtors, developers, and property managers looking to grow their brand and boost sales.
Let’s dive into what makes Bloom Agency a standout player and why your real estate business needs their expertise.
What Is a Real Estate Social Media Agency?
A real estate social media agency is a marketing firm that specializes in helping real estate businesses build a strong presence across social media platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube.
Unlike general digital marketing firms, these agencies focus exclusively on the real estate industry. They understand the nuances of selling properties, the emotional journey of buyers, and the competitive dynamics of real estate markets.
Key services typically include:
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Social media content creation
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Property listing promotion
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Video marketing and virtual tours
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Lead generation through paid advertising
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Community management and influencer outreach
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Real-time analytics and reporting
Bloom Agency excels in all these areas and goes further with a data-driven yet creative approach that delivers results.
Meet Bloom Agency: Your Real Estate Growth Partner
Bloom Agency is a boutique, full-service real estate social media agency dedicated to amplifying your brand’s digital presence. From luxury real estate brokers to up-and-coming property developers, Bloom helps clients grow through compelling storytelling, strategic advertising, and consistent brand building.
Founded by a team of real estate-savvy creatives and digital marketing experts, Bloom bridges the gap between traditional property selling methods and the fast-evolving world of online engagement.
Why Choose Bloom Agency for Real Estate Social Media?
Here’s why Bloom Agency stands out in the crowded space of digital marketing, especially as a specialized real estate social media agency:
1. Real Estate Industry Expertise
Bloom’s team understands the real estate industry inside and out. They speak your language—square footage, ROI, MLS, location value, staging, and all the terms that matter when crafting content that resonates with buyers and sellers alike.
Whether you’re targeting first-time homebuyers or international investors, Bloom crafts content that speaks directly to your audience.
2. Content That Converts
High-quality visuals are essential in the real estate business, and Bloom’s creative team delivers. Their services include:
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Cinematic listing videos
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Aerial drone photography
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Virtual tour integration
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Instagram Reels and TikToks that go viral
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Lifestyle content showcasing neighborhoods and amenities
The goal? To not only showcase properties beautifully but also to inspire action—clicks, shares, inquiries, and ultimately, conversions.
3. Paid Advertising That Delivers ROI
Organic reach is great, but it’s often not enough to drive consistent lead flow. Bloom Agency designs and manages targeted ad campaigns on platforms like Facebook, Instagram, and YouTube. Their paid strategies focus on:
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Geo-targeting specific buyer or investor markets
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A/B testing creatives and copy
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Retargeting website visitors
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Lead form integration with CRMs
Their campaigns are optimized to generate measurable results: more traffic, more leads, more deals.
4. Tailored Social Media Strategies
Each real estate brand is unique, so why settle for generic content?
Bloom develops platform-specific strategies for each client:
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Instagram & Facebook: Listing showcases, behind-the-scenes, stories, reels
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TikTok: Fun, fast-paced content highlighting home tours or real estate tips
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LinkedIn: Thought leadership for brokers and developers
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YouTube: Long-form property walkthroughs and investment insights
By tailoring content to each platform’s audience and algorithm, Bloom ensures maximum reach and engagement.
Core Services at Bloom Agency
Bloom offers a robust portfolio of services tailored specifically for the real estate industry. These include:
A. Social Media Management
Complete, done-for-you services that include:
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Monthly content calendars
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Post design and caption writing
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Hashtag strategy
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Daily engagement and community management
Their team ensures your pages stay active, relevant, and growing.
B. Brand Development
First impressions matter. Bloom helps real estate professionals create a consistent and recognizable brand identity. This includes:
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Logo and brand kit creation
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Visual guidelines
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Voice and tone strategy
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Consistent design templates for posts and ads
C. Real Estate Video Marketing
Videos now dominate social media engagement. Bloom creates:
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Branded listing videos
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Testimonial videos
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Agent spotlight reels
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Lifestyle and neighborhood highlights
These videos are optimized for Instagram, YouTube, and TikTok—where attention spans are short, but impact is high.
D. Lead Generation & Funnels
Bloom builds digital sales funnels that turn engagement into leads:
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Custom landing pages for listings
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Automated lead nurturing sequences
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CRM integration (Salesforce, HubSpot, etc.)
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Conversion rate optimization
E. Reporting & Analytics
No campaign is complete without performance data. Bloom delivers clear monthly reports outlining:
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Engagement growth
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Lead volume and cost-per-lead
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Conversion rates
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Campaign ROI
This transparency helps clients understand what’s working and where to scale.
Real Results: Bloom Agency in Action
Bloom Agency has worked with a wide range of clients in the real estate sector. Here are a few case studies that showcase their results:
Case Study 1: High-Rise Developer in Miami
Challenge: Launch and sell a new high-rise luxury development.
Solution: Full-funnel social media campaign across Instagram, Facebook, and YouTube.
Results:
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2.1 million video views in 3 months
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5,200 leads collected
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47% of units sold within 6 months of campaign launch
Case Study 2: Boutique Realtor in Toronto
Challenge: Build brand visibility and increase listing inquiries.
Solution: Daily Instagram content, reels, and geo-targeted Facebook ads.
Results:
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300% increase in profile views
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2 new seller listings per month directly from social media
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22,000+ monthly reach without paid promotions
These examples highlight Bloom’s ability to deliver tangible, bottom-line results for real estate professionals.
Why Realtors and Developers Need a Real Estate Social Media Agency
Here’s why partnering with a specialized real estate social media agency like Bloom isn’t optional—it’s essential.
1. Buyers Are Online
According to the National Association of Realtors (NAR), 97% of home buyers use the internet in their home search. If you’re not visible where your buyers are looking, you’re invisible to them entirely.
2. Social Proof Builds Trust
A strong social media presence builds credibility. Reviews, client testimonials, and consistent content position you as a trusted expert in your market.
3. Social Media Is a Lead Engine
Social platforms are no longer just for engagement—they’re for transactions. With advanced targeting and lead capture tools, social media now rivals Google in lead generation potential.
4. Save Time and Focus on Sales
Managing content, replying to messages, and running ads is time-consuming. A real estate social media agency handles it all, so you can focus on closing deals and serving clients.
The Bloom Agency Difference
What truly sets Bloom apart is their commitment to results, creativity, and partnership. They don’t just “do” social media—they become an extension of your real estate team. Their clients often describe them as:
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Collaborative
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Proactive
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Innovative
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Reliable
Whether you’re launching a new property, rebranding your brokerage, or scaling your listings, Bloom provides the digital horsepower to make it happen.
How to Get Started with Bloom Agency
Getting started with Bloom is easy and personalized:
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Free Consultation – Discuss your goals, challenges, and current marketing status.
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Strategy Blueprint – Receive a tailored plan that outlines your path to growth.
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Content & Campaign Launch – Go live with creative, targeted campaigns.
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Performance Optimization – Track results, optimize, and scale.
From the first call to the first closing, Bloom walks with you every step of the way.
Final Thoughts: The Future of Real Estate Is Digital
In a hyper-competitive market, your ability to attract, engage, and convert leads online is what will set you apart. Traditional methods like flyers, open houses, and cold calls still matter—but they’re not enough.
To thrive in today’s marketplace, real estate professionals must embrace digital tools and storytelling. And for that, there’s no better partner than Bloom Agency, a trusted real estate social media agency that brings vision, execution, and results to every campaign.
Ready to level up your real estate brand?
Partner with Bloom Agency—the real estate social media agency that gets real results.
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